How many times have you heard someone say she doesn’t want to adopt a pet because she wouldn’t be able to travel? Pets can travel too! And that includes cats.…

The latest addition to our family is a wonderful black cat adopted from a local shelter in late December. Meet Java. He’s already buddies with Pepper, our black and white…

A good place to find creative ideas to increase homeless pet adoptions is the ASPCA Pro blog. You’ll discover how animal shelter contestants of their $100K Challenge increased adoptions as they…

If someone tries to find an adoptable pet in her community, would your shelter or rescue be listed in the many directories that list adoptable pets? To increase your chances…

Potential pet owners may prescreen adoptable pets online first before visiting the shelter or rescue group. Each pet needs his own very appealing “brochure” that shines and says “I’m yours.”…

Have you noticed the many ways homeless dogs become heroes? So many of these dogs become more than great pets. They change lives. Research your region to find groups that…

Special needs homeless pets often need special help in finding homes. Blind dogs, diabetic cats, senior citizen pets, the pets of homebound humans, three-legged pets — these pets need a…

As Valentine’s Day approaches, use the Valentine’s theme of love and companionship in your print adoption ads, your website, flyers, newsletter, and anywhere you show photos of adoptable homeless pets.…

Black cats are often the last to be adopted. Have you tried sponsoring special events to showcase these black beauties? Following are a few ideas your shelter or rescue might…

Most animal shelters feature pets available for adoption on their website. But sending email newsletters to showcase adoptable pets is another good way to reach animal lovers. Shelters can include…