Author: Katharine Nugent

If someone tries to find an adoptable pet in her community, would your shelter or rescue be listed in the many directories that list adoptable pets? To increase your chances […]

Potential pet owners may prescreen adoptable pets online first before visiting the shelter or rescue group. Each pet needs his own very appealing “brochure” that shines and says “I’m yours.” […]

Have you noticed the many ways homeless dogs become heroes? So many of these dogs become more than great pets. They change lives. Research your region to find groups that […]

Special needs homeless pets often need special help in finding homes. Blind dogs, diabetic cats, senior citizen pets, the pets of homebound humans, three-legged pets — these pets need a […]

As Valentine’s Day approaches, use the Valentine’s theme of love and companionship in your print adoption ads, your website, flyers, newsletter, and anywhere you show photos of adoptable homeless pets. […]

Black cats are often the last to be adopted. Have you tried sponsoring special events to showcase these black beauties? Following are a few ideas your shelter or rescue might […]

Most animal shelters feature pets available for adoption on their website. But sending email newsletters to showcase adoptable pets is another good way to reach animal lovers. Shelters can include […]

Prison inmates, troubled teens, and homeless dogs are teaming up in several parts of the country. The end result is a better life for everyone involved. Could you develop a […]

Finding homes for the thousands of homeless pets requires many approaches. Think of ways you can reach more potential pet parents beyond shelter adoptions and offsite adoption events at pet […]

With an impending economic slowdown, non-profit animal welfare organizations are staring at financial uncertainty. The conundrum that most donors face is whether to donate to animal causes when there seem […]