Public relations

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled but contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

PR and journalism share a close relationship known as media relations, but they also differ in their core objectives: while journalism reports on events with objectivity and impartiality, PR presents developments in a way that supports the interests of the organization it represents.
The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications.
Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media.

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Source: Wikipedia · Image: Wikimedia Commons · Public domain