The campaign focuses on providing resources and support to cat owners who are struggling with their feline companions. This includes offering financial assistance, educational workshops, and access to veterinary care. The NBSPCA recognizes that many cats are abandoned or surrendered due to lack of knowledge about proper care and responsible pet ownership. The “There’s No Place Like Home” campaign is a multi-pronged approach that involves collaboration with various stakeholders. It includes partnerships with local businesses, community organizations, and animal shelters. This collaborative effort aims to raise awareness about responsible pet ownership and the importance of spaying and neutering cats. The campaign also emphasizes the importance of fostering and adoption.

The New Brunswick SPCA is advocating for a change in the adoption process for cats in the province. They are urging all cat owners to consider adopting cats from shelters or rescues that offer spaying or neutering as part of the the adoption fee. This initiative aims to reduce the number of unwanted cats in New Brunswick and promote responsible pet ownership.